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Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter
Publisher: Free Press

Michael Porter, Competitive Advantage: Creating and Sustaining Superior Performance. Competitive Advantage: Creating and Sustaining Superior Performance. Porter (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Introduces idea of the “value chain” as the basic tool for analyzing the sources of CA. Su segundo libro de estrategia, Competitive Advantage: Creating and Sustaining Superior Performance, publicado en 1985, va ya por su edición 38. (1985) Competitive advantage: Creating and sustaining superior performance, New York: The free press. Porter, Competitive Advantage: Creating and Sustaining Superior Performance (New York: Free Press, 1985). Adding value to a product passing through a chain of activities is called Porter's value chain (after Michael Porter for his discussion of it in Competitive Advantage: Creating and Sustaining Superior Performance). ** The Gartner Supply Chain Top 25 for 2011. Competitive Advantage, Creating and Sustaining Superior Performance. Source: Adapted from Porter, M. Wall Street Journal: A Scion Drives Toyota Back to Basics. His second major strategy book, Competitive Advantage: Creating and Sustaining Superior Performance, was published in 1985 and is in its 38th printing. Is on its 63rd edition and has been translated into 19 languages.